The world is filled with outrage, over-reactions and negativity and creatives really do have a hard time breaking through industry safety tape. Fears of offending, being too controversial and worrying about what others think often stifles that thinking outside the box mentality, and too often becomes an afterthought.
The Chip Shop Awards aim to support creatives in innovative thinking and to show that they are both a thought and industry leader when it comes to pure unadulterated creativity.
This year, The Drum launched these awards in the United States with the ceremony taking place during Advertising Week New York in The Drum Arms. The chair of the judging panel was Mark Fallow, founder of the Fabrica Collective.
Sit back and take a look at what the industry has to offer.
Chair Award and Best Digital
Miami Ad School, Mumbai for Amazon Echo Dot
Best Retail, Best Health and Best Press
Best Professional Service
Best Charity and Best Ad which really should run (that hasn’t)
Best Food and Drink and Best ad without a visual
Stein IAS for KFC
Katy Stanage for Procter & Gamble
Best Use of Ambient
IfTheShoeFits for Labatt Blue
Best Stunt or Experience
BBDO NY for Back –to-School Essentials
Best Ad without a headline
Andrea Sarnataro & Silvia Cutrera for Gillette Venus
Ad most likely to start World War III
Miami Ad School, Mumbai for Burger King
Best ad from the future
Best use of bad taste
Stein IAS for Dyson
Best use of tech for tech’s sake
Best use of an alternative media space
Best use of a celebrity
Best work for a brand you have not a hope in hell of winning
Invent Your Own Category
The Chip Shop Awards will be back in 2020, register your interest here.