Fanta has tapped S4Capital's MediaMonks for its South-East (SE) Asia account, following a highly competitive pitch.
MediaMonks will now be Fanta’s lead agency in SE Asia, effective immediately and its Singapore team will be tasked with spearheading Fanta's creative work, focusing on digital and social.
Pratik Thakar, head of integrated marketing communications ASEAN, The Coca-Cola Company, said: “We look forward to partnering with S4 Capital and MediaMonks. Leading the change in the industry, they bring a new-generation perspective on reaching consumers, merging data and technology with a unique approach to the development of content. And of course, they’re brilliant at providing creative ideas to bring everything together.”
The overall aim of the agency will be to further develop and amplify Fanta's brand in SE Asia.
Victor Knaap, main monk and CEO, MediaMonks said: "The vote of confidence Fanta displayed in our ability to create culturally impactful work is a badge of honor to us, and we can’t wait to work on some seriously creative projects that will help guide the brand.”
The Fanta announcement is one of the first significant wins for MediaMonks in South East Asia since it converged with S4 Capital into its Singapore office and made senior hires to help it grow the business in APAC.