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Influencers Brexit The Drum Show

The Drum Show: Brexit, Boris and the ASA's influencer clampdown


By Rebecca Stewart, Trends Editor

September 6, 2019 | 4 min read

The Drum has unveiled this week's instalment of its online video series The Drum Show, which look at the big talking points in media and marketing from the past seven days.


Singh was joined by Rachel Clarke, Ian Twinn and Richard Cable / The Drum Show

The latest episode is hosted by The Drum's associate editor Sonoo Singh, who detailed how the Advertising Standards Authority (ASA) has surprisingly recorded no complaints regarding the UK government's £100m Brexit campaign.

She did, however, explore how the regulator is keeping itself busy by upping the ante on policing influencers. Sigh also revealed made it into The Drum's 25 From 25 list – which along with WACL, InnovateHer and Futures Network has been celebrating the top women in digital to commemorate a quarter of a century since the first banner ad ran.

Singh was joined by Richard Cable, head of content at Tribal; Rachel Clarke, founding partner of strategy and planning practice Strat House; and Ian Twinn, former Tory MP, MEP and ex-director of public affairs for the Institute of Practioners in Advertising (Isba).

Also up for discussion this week was Brexit (what else), Boris Johnson and what our panelists really thought of those 'Get Ready' ads from Engine.

All three were underwhelmed by the Brexit campaign, which was described as a 'drizzle' of activity. Clarke showed disdain with the website highlighting how poor the design and the information on it was.

"It doesn't help you get ready for Brexit," she argued. "A lot of my income comes from the EU but there is nothing on that site that I can find that tell you how I'm going to be impacted - apart from 'check my passport is in date' and 'get travel insurance.'

Cable spoke about his suspicion that the £100m budget announcement was spin and actually the government was hoping it would have to suspend the campaign as it would enter into an election. While Twinn asked why it wasn’t a good idea for the campaign to feature Prime Minister Boris Johnson himself.

Elsewhere, General Mills' Arjoon Bose revealed his bullshit buzzword and Patch took The Drum's Work of the Week crown with a campaign promoting the first 'hotel for plants'.

The Drum Show will be hosted on LinkedIn and Twitter each Friday afternoon, bringing together voices from across the industry to talk about the top stories of the week.

Influencers Brexit The Drum Show

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