Fragrance marketing firm ScentAir completes Reliance acquisition to drive Japanese operations

ScentAir opens a new office in Tokyo to expand its Japanese operations

Scent marketing brand ScentAir has opened a new office in Tokyo to expand its operations into the Japanese market.

ScentAir has further acquired the fragrance marketing division of Reliance, its long term distributor Reliance.

According to the company statement, the arrival of ScentAir in Tokyo will accelerate the growth of the organization.

Brian Edwards, chief revenue officer of ScentAir said: "As ScentAir continues to expand, our ever-growing global reach will empower more businesses to harness the power of human connection through scent. We're looking forward to collaborating with Japanese brands and bringing them the best of the scent marketing industry."

The 20-year old company claims to have customers across 119 countries who have integrated ScentAir's technology that aims to use smells to drive customer engagement.

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