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Business on the Move DC Thomson Wire Media

DC Thomson Media awards creative comms account to Wire


By John McCarthy, Opinion editor

September 3, 2019 | 3 min read

DC Thomson Media, the publisher of the Sunday Post, the Dundee Courier, the Aberdeen Press & Journal and the Beano, has appointed Glasgow-based comms agency Wire to handle its creative account.

beano kid first consultancy

DC Thomson Media awards creative comms account to Wire / DC Thomson

The Scottish content group, operating across newsprint, magazines, radio, and games, has appointed the agency after a three-way pitch to deliver creative, paid and earned media support across its full portfolio.

Lee Beattie, director at Wire, said: “From reading the comic strips in my grandpa’s Sunday Post, to buying the Beano every week, I’ve grown up loving so many of DCT Media’s brands, so this is a client win that feels especially joyful. It’s also hugely exciting to be working with a company that’s investing in the future of print as well as innovating and producing other dynamic content and experiences. Our first campaign to launch Platinum, a new women’s magazine, has been a dream to work on.”

Rebecca Moncrieff, head of comms and brand marketing for DC Thomson Media said: “We’re delighted to be working with Wire on a number of exciting projects. During the pitch process it was clear that Wire team were hugely passionate about our business and brands, and since winning the contract they have already delivered some compelling work for us. I’m excited to launch the first campaign for our brand-new women’s magazine, Platinum, and there is plenty more to come.”

It marks Wire's third account win this year alongside Old Pulteney and AnCnoc whisky, Orchard Pig cider, and BOE Gin.

It comes after the publisher trimmed some portfolio specific marketers from its staff. The group's revenue fell 11% in 2018, and in the following year, the title has looked to leverage its unique brands and audience to diversify its income. One such example is how Beano Studios runs a 'kid-first' consultancy for brands looking to communicate with children.

Business on the Move DC Thomson Wire Media

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