Flipkart adopts omnichannel strategy in India with new retail store
Walmart-owned Flipkart has gone offline in India by opening a furniture experience centre in Bengaluru.
Flipkart plans to launch two more similar outlets in the same city and across India.
The 1,800sq ft centre will display furniture from about nine brands. Flipkart plans to launch two more similar outlets in the same city and across India, according to ET Brand Equity.
"The furniture category has traditionally had a strong presence offline, because customers like to see and touch the products they are buying,” said Adarsh Menon, the vice president of furniture, electronics and private label at Flipkart.
“We understand the requirements of customers and hence 'FurniSure'”.
Flipkart is facing competition from the likes of Amazon and Ikea, which launched in the country in 2018. The opening of the Ikea store in Hyderabad saw massive long queues and traffic coming to a standstill.