SAG-AFTRA ends 10-month strike against BBH

After a 10-month strike, SAG-AFTRA has patched things up with Bartle Bogle Hegarty (BBH) after they fell out over a commercial contract.

The contention began last September, when the American labour union, which represents approximately 160,000 journalists, actors and other media professionals worldwide, instructed its members to not accept any work from BBH.

This move was in reaction to BBH's public announcement two weeks prior, that declared the agency had withdrawn from the commercials contract it had originally signed in 1999.

At the time, the agency asserted that the agreement was outdated and called the union out for being inflexible.

The contention didn't stop with the strike. During the past 10 months since the union imposed the boycott, it held dozens of rallies against BBH. One gathering near La Brea Tar Pits in LA drew in nearly 1000 supporters.

The agency has now agreed to sign the union's new commercial contract, with BBH's managing director Brett Edgar declaring "we lost the battle, we will respect the ruling and move on."

SAG-AFTRA's president Gabrielle Carteris said that the union was pleased that BBH has returned to their longtime status as a SAG-AFTRA signatory.

She said: "It has been and will continue to be an extraordinarily productive relationship delivering value to the entire industry. Now, with our new 2019 commercials contracts we are thrilled that BBH can take full advantage of the transformative compensation models in this groundbreaking agreement to better compete in the constantly evolving advertising industry.”