Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

The Drum Presents: This is my YouTube - Fashion edition

In this roundtable episode of This Is My YouTube, presenter Russell Kane talks to Vogue’s Sinead Burke, broadcaster Tina Daheley and Radio 1 DJ Gemma Cairney about how the platform helps to elevate the world of fashion.

The panelists discuss how YouTube provides them with a constant source of inspiration, "If I’m going to an event I will search the site for inspiration" says Daheley. They also emphasise the importance of the site as a tool for education, one of Cairney's choices is a video by popular high-street brand Monki that offers tips on how shoppers can be more eco-friendly.

Sinead Burke also stresses how important YouTube was for her when it came to accessing fashion as a young person. She talks about how the 2013 Burberry Prorsum runway show was the first to be live-streamed on the platform, and what that meant to her. "At the time I never dreamed that I would get to be one of those people who would sit in the space where a fashion show was taking place, never mind front row" she says. "The internet became this space where fashion accepted me even if it didn’t know I existed because I’m disabled.”

The first series of This Is My YouTube also includes a round-table episode based around football, and has interviews with comedian and actor David Walliams and DJ Yoda, which will all feature on The Drum.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.