Greggs, home of the vegan sausage roll, has expanded its customer base by around one million households by securing listings on food ordering app Just Eat. To mark to occasion it has created a sausage roll motorcycle inspired by founder John Gregg’s favoured vehicle.
Celeb Joe Swash has been enlisted to tour the six-foot sausage sidecar throughout the UK, travelling 400 miles in just three days. This initial sausage roll out will add to Greggs' revenue diversification plans – like its goods also being stocked in Iceland stores.
The stunt harkens back to the 30s when founder John Greggs toured the North East of England on the back of a Triumph Bonneville motorcycle dishing out baked goods. Now creative PR agency Taylor Herring and Just Eat have reimagined the vehicle to mark the partnership.
Graham Corfield, UK managing director of Just Eat, said; “We’re delighted to welcome Greggs to Just Eat bringing customers even more of their favourite food brands at the tap of the app. Britain’s love affair with Greggs isn’t slowing down so what better way to celebrate than with a speedy sausage roll-inspired delivery bike!”
Hannah Squirrell, customer director at Greggs, added: “We’re thrilled to be working with Just Eat to make it even easier for our customers to enjoy their breakfast and lunch menu favourites. We’ll be able to go direct to the doorsteps of more than a million hungry households.”
Sausage roll fans can take pictures with the sidecar and enjoy free sausage rolls and vegan sausage rolls as it visits Glasgow, Buchanan Street on the 5 July (11am-2pm) and Newcastle, Northumberland Street on 6 July (11am-2pm) to celebrate the launch of the service.
There will initially be nine participating stores in London, Newcastle and Glasgow.