Eggo frozen waffles, the preferred treat of Stranger Things’ Eleven character, are channeling the 80s with retro ads in the lead up to season three of the Netflix series.
First came an unexpected takeover of Eggo’s social channels last week, with posts showing Kellogg’s Eggo billboard ads, which appear to be straight out of the 1980s, making strange appearances in towns named Hawkins across Arkansas, Arizona, Idaho, Maine, Michigan, Texas, Wisconsin and more.
Strange things are now happening on the Eggo Instagram account, which has been taken over by an ‘Easter Eggo Hunt,’ featuring ads from 1985. But each ad appears to be a little off, as if influenced by another realm, say the Upside Down.
The 80s throwback is leading up to the show’s season three premiere on July 4, and even though there are other brand tie-ins to the show, from Nike, Burger King, Polaroid and Coca-Cola (for its New Coke teaser), Eggo was there from the beginning on ‘Stranger Things’.
The new collaboration, between Kellogg’s and Doner, will extend into influencer marketing activations, and even a chief Hopper photo wall.
See some of the work by clicking on the Creative Works box below.