GroundTruth closes UK base amid GDPR pressures

GroundTruth closes UK base rumoured to be the result of GDPR introduction

Location-based tech business GroundTruth has confirmed the closure of its UK presence in the wake of the introduction of GDPR over a year ago in Europe.

GroundTruth operates a third-party data model. The introduction of GDPR regulations across the EU has subsequently hampered its offer, despite the GDPR-dedicated page of the company's homepage declaring 'We're GDPR ready'.

The company has chosen to relocate its European operations into its offices in Germany, although it continued to list its UK presence on its website at the time of writing.

EMEA general manager Theo Theodorou, who is also still listed on the website, left the business five months ago to join Microsoft Advertising as its sales director in the UK. His departure is understood to be entirely unrelated to this closure.

Last year the business worked with Honda UK in a bid to help increase footfall within car dealerships.

GroundTruth also has operations in cities such as New York, Tokyo and Düsseldorf.

A spokesperson for GroundTruth told The Drum: “I can confirm GroundTruth EU has undergone restructuring and has closed its UK offices. Our EU and UK operations are now located in our offices in Germany, which remain open.

“We’re confident we have taken the measures required to ensure the success of our operations in the US and globally.”

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