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By Imogen Watson, Senior reporter

May 21, 2019 | 2 min read

The United Nations High Commissioner for Refugees (UNHCR) has launched 'Be The Light' - a global campaign that brings to life the trecherous journey of refugees on their road to safety.

The UNHCR timed the unveiling of its campaign to dovetail with the holy month of Ramadan - a time of giving for Muslims - in the hope of raising donations for the refugee crisis.

This is the first time the UNHCR has been tasked with leading the project from the Middle East.

By the end of 2017, 68.5 million individuals were forcibly displaced worldwide as a result of persecution, conflict or generalised violence.

The UNHCR is dedicated to saving lives by protecting the rights of refugees. It currently has 19.9 million refugees under its mandate, though it could have more if it raises more funding, which its 'Be The Light' film aims to draw in.

'Be The Light' follows the story of three individual refugees called Bilal, Salem and Amina, that captures the atrocities they face along the way to safety after being displaced from their homes.

At the end of the short film, the onscreen text reads 'for millions of refugees, Ramadan is a memory of a life that once was. Be the light shows them the way forward this Ramadan.' It then links the film to the UNHCR's donation site.

Created by Hill + Knowlton, the short film will be aired on TV stations across the world to raise awareness.

Discussing the 'Be The Light' campaign, Omer Elnaiem head of campaigns and advocacy MENA at UNHCR, said: “We want refugees to have the chance to look forward. At UNHCR, we are dedicated to saving lives, protecting rights and building a better future for refugees.

"The number of refugees is growing faster than the world’s ability to respond. This Ramadan, we are urging people to Be The Light by donating during the holy month to help refugees look forward.”

United Nations High Commissioner for Refugees: Be The Light by Hill + Knowlton Strategies

By United Nations High Commissioner for Refugees

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