The FA is looking to draw audiences to the SSE Women’s FA Cup Final with a bespoke piece of creative telling the touching stories of two players.
The creative from Pitch explores the stories of two of the sport’s biggest stars, Manchester City’s Nikita Parris and West Ham’s Rosie Kmita, who will go head to head in Saturday's final.
It saw them projected onto the urban landscape to show how the players built out their indomitable talents. Each location marks a special moment in the development of Parris and Kmita.
Parris said: “Growing up, I used to play football in my mum’s garden before I joined my neighbour’s under-9s team. It's surreal to think of those memories and to now be playing at Wembley. When I walk out onto the pitch I will take in the whole atmosphere – it’s one of the biggest moments of my career and I’ll cherish the memory for the rest of my life.”
The stunt and creative dropped ahead of the SSE Women’s FA Cup Final on Saturday 4 May. The final at Wembley Stadium is priced at £15 for adults with free tickets for kids.
The Drum will be exploring the booming growth of women’s football in our Future of Sport issue launching later this month.
Vote for the campaign in The Drum's Creative Works.