Singapore’s Workplace Safety and Health (WSH) Council has launched a new campaign aimed at reminding workers how easy it is to show care for their co-workers and prevent injuries in the workplace.
The campaign named ‘A Word of Care', is created by BBDO Singapore and kicked off with a fun walk at Gardens by the Bay East on April 20, with around 1,000 members of the industry and public in attendance.
It is a follow up from a similar campaign last year, where the concept of ‘Take Time to Take Care’ was introduced with an accompanying mnemonic of the double-finger watch tap.
The council aims to reiterate this message to the industry with the new campaign and remind them to take time to take care of their safety and health.
Workers can do this by calling out a word of care such as “Abang”, “Eh”, “Dei” or even “Ah” when they see their co-workers about to do something unsafe.
“To really get Singaporeans to show care for one another in the workplace, we wanted to find a way that would be relevant,” said Mateusz Mroszczak, the executive creative director at BBDO Singapore.
“Therefore, we leveraged on an existing local behavior that does show care - just not in the conventional sense. Without needing a whole sentence, people can convey their concern, while looking out for the safety of their colleagues.”