Creativity

Pink Ribbon Foundation launches shower products to teach women to scan for breast cancer

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By Imogen Watson | Senior reporter

April 29, 2019 | 3 min read

The German wing of the Pink Ribbon Foundation has developed a body care brand that mixes self-care with self-scanning to encourage women to regularly check their breasts while showering.

In Western countries, Breast Cancer is one of the most common diseases that affect women of all ages. Early detection can help save women's lives and greatly increase the chance of recovery if caught before the disease has a chance to spread.

The 'Pink Ribbon Care While You Can' product line consists of a shower gel and body lotion.

Pink Ribbon’s new product line teaches women to scan for breast cancer in the shower

Pink Ribbon’s new product line teaches women to scan for breast cancer in the shower

The strategically designed packaging remind women to scan as part of their daily routine, and contain step-by-step instructions that show them what signs to look out for.

Developed by DDB Düsseldorf, the shower products are made from natural ingredients and come in fully-recyclable bottles.

Alongside the product launch, MediaMonks has created a digital hub which contains educational content such as explanatory videos and additional information about breast cancer.

Discussing the 'Care While You Can' product line Christina Kempkes, head of communication Pink Ribbon Germany said: "We are delighted with the creative idea and the renewed cooperation with DDB. It's simply brilliant to put the tips for self-touching through the 'Pink Ribbon Care While You Can' products right in the middle of everyday life.

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"Everything we do is about breaking down fears and constantly giving impulses to deal with our own health. We are convinced that this campaign will help our work to raise awareness and knowledge about breast cancer".

Kristine Holzhausen, executive creative director DDB Dusseldorf, added: "It's a great opportunity if you can develop a new product together with the customer that creates awareness for an important issue, away from classical communication.

"A wonderful opportunity to bring the topic of breast cancer prevention into German bathrooms and to make it part of the daily body care routine — so simple and therefore so powerful".

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