Heineken has tapped into the popularity of The Office to highlight how workers can now drink its 0.0, non-alcoholic beers during their shifts.
The Dutch brewer enlisted Angela Kinsey and Brian Baumgartner, Angela and Kevin from the show, to surprise a workplace with kegs of Heineken Zero. To publicise its alcohol-free brew and hopefully bring a 'Bring Your Beer to Work Day' routine to US offices, Heineken also put paid social and influencer marketing behind the drive.
#NowYouCan is the message being shared to consumers from the Office actors more than a decade after the finale of the show aired.
That campaign first launched in January and showed viewers all the scenarios they can no legally drink in, where once alcohol would have prohibited them.
Marketing Dive reports that Minneapolis-based agency Fast Horse helped deliver the campaign.