Aldi parodies Game of Thrones with ‘Like Brands’ loo roll ad
The Easter creative, created by McCann UK in parallel with an online execution, will air on a variety of satellite channels, directly comparing Aldi’s own-brand toilet paper with its branded equivalent.
The periodic campaign was first introduced in 2011 and seeks to reinforce perceptions of Aldi as the home of quality products at keen prices. Along the way, Aldi has also risen to become the UK’s fifth largest grocer.
Aldi has frequently turned to humour to differentiate itself in the marketplace, memorably riffing on John Lewis’s ‘The Man on the Moon’ Christmas ad campaign with its own cut-price alternative.
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