The Drum Awards for Marketing EMEA - Awards Show

-d -h -min -sec


By John Glenday, Reporter

April 16, 2019 | 1 min read

Budget grocer Aldi has resumed its ‘Like Brands’ campaign with gusto with the appearance of a timely Game of Thrones riff to run in bursts from this week through to 25 May.

The Easter creative, created by McCann UK in parallel with an online execution, will air on a variety of satellite channels, directly comparing Aldi’s own-brand toilet paper with its branded equivalent.

The periodic campaign was first introduced in 2011 and seeks to reinforce perceptions of Aldi as the home of quality products at keen prices. Along the way, Aldi has also risen to become the UK’s fifth largest grocer.

Aldi has frequently turned to humour to differentiate itself in the marketplace, memorably riffing on John Lewis’s ‘The Man on the Moon’ Christmas ad campaign with its own cut-price alternative.

Advertising Aldi Game of Thrones

More from Advertising

View all