The Drum Recommends: Commended - Team Eleven work with Vamousse in Back to School Campaign
The Drum Recommends: Commended is highlighting Team Eleven who worked with Vamousse on a 'Back to School' campaign.
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Did you know the more than 1 in 3 children in the UK will get head lice at some point during the year? Ergh, right?
We engaged 15 parent influencers at the key back-to-school time to raise awareness of Vamousse, sharing their experience and breaking through the fake news of a category literally crawling with misinformation and taboos. We wanted parents to know about the key benefits of Vamousse and how it could save them the stress of nits - giving head lice the treatment they deserve!
We achieved 3x the benchmark for Instagram engagement, reaching nearly half a million parents, achieving over two thirds brand recall and some highly personal stories to drive brand and consumer insight.
To find out more about Team Eleven agency visit their The Drum Recommends profile.