Creative agency M&C Saatchi Sport & Entertainment has hired Seth Jones as creative director from AnalogFolk.
Jones is briefed with overseeing all of the agency’s creative output and will report to UK chief executive, Jamie Wynne-Morgan.
Having held the previous role for five years, Jones now joins the agency to lead creative and sit on the board. He has experience working with some of the world’s biggest brands, including Nike, PepsiCo, Lucozade and Sainsbury’s.
Prior to Analog Folk, he worked at Tribal Worldwide and Elvis Communication.
Wynne-Morgan said “It was a tough brief. A creative director who is 100% channel neutral and can turn their hand to any consumer passion from house music, to rugby, to street culture. Someone who wants to be as involved in the ideation as the direction and who could fit into our agency culture and philosophy."
"Seth brings all of the above and more. He really believes in the power of a simple idea and can articulate it beautifully. After 14 successful years, we’re very excited to be pushing our creative on again with Seth leading the way.”
On the hire, Jones added: “M&C Saatchi Sport and Entertainment put simply is a brilliant agency with brilliant people and clients. The business is in a unique position to harness the things people actually like, even love, to build and market brands. I’m excited to work somewhere with a great appetite and ambition for creativity. An agency underpinned by M&C Saatchi’s enviable creative heritage and Brutal Simplicity philosophy."