Directed by Nate Camponi, the stylish 30-second ads bring the brand’s ‘Made For You’ proposition to life on screen. The ‘spring’ ad is now running in the UK across ITV, Channel 4 and Sky channels.
Both spring and summer edits were shot on location in the reliably sunny Canary Islands of Fuerteventura and Gran Canaria. The campaign showcases the latest Made For You collection throughout a sequence of look book style scenes, while highlighting the range of fits, sizes and details.
“It was an absolute pleasure working with the Ambrose Wilson Team alongside Chief, and having such a fantastic Director like Nate on this project” said Shitha Bharucha, account director at Red C.
Karen James, sales and marketing director at Chief, said: ‘This is the third great campaign we’ve produced with the guys at Red C, this time for Ambrose Wilson. We love what we’ve delivered again together; a beautiful, distinct and hard-working DRTV film’
Established in 2005, Chief has become one of the largest independent production companies in the country, with a 7000 sq. ft. studio, permanent crew and full in-house post facilities.