The Drum Recommends: Commended - TMC Strategic Communications, Harnessing the Power of the Panther Fusion System For Hologic

Harnessing the Power of the Panther Fusion System For Hologic

The Drum Recommends: Commended is highlighting TMC Strategic Communications who were asked to create awareness of the Panther Fusion platform for Hologic and develop and deliver an impactful social media campaign.

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Hologic is a global champion of medical technology with a focus on women’s health, empowering people to live healthier lives everywhere, every day through early detection and treatment.

The Brief

Develop and deliver an impactful social media campaign

Generate valuable leads from relevant organisations and key people

Bring to life existing static images to create a stronger impact and engagement

Reinforce Hologic as being leaders within their field by utilising technology

Create awareness and visibility of Hologic and the Panther Fusion platform

The Solution

As Hologic were seeking a solution to assist them in standing out within their sector, through an innovative social media campaign, we identified that there was an opportunity to integrate emerging technology with their core purpose.

Harnessing the power of the ‘Panther Fusion’ messaging, we created a social media campaign that was seeded across both LinkedIn and Twitter, having qualified that these two platforms were the most suitable to reach their desired audience. We also developed an impactful sponsored content campaign that was targeted directly at audience segments.

Our in-house 3D Artists created a series of impactful animated sequences. By bringing the Panther cat and the Panther Fusion platform to life, allowing us to create visual elements that were versatile and impactful.

To fully gauge the impact of the campaign and measure leads we also created a bespoke landing page that supplemented the social media content, providing users with more information about the Panther Fusion platform.

The Results

+86k social media impressions

112% increase in leads

6.5k video views

To find out more about TMC Strategic Communications agency visit their The Drum Recommends profile.

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