Havas pursue ‘meaningful media’ strategy with twin appointments

Havas Media pursues ‘meaningful media’ strategy with twin appointments

Havas Media has augmented its leadership team with the arrival of Thomas Minc, MD of global strategy and Ellen Zaleskias MD of Global Insights, with both ` helping to co-lead the group’s ‘meaningful media’ strategy through translating data into concrete action points.

Reporting to chief strategy officer Greg James the duo will spearhead updates to processes, media metrics and tools across the entire group.

James remarked: “I am excited about Thomas and Ellen joining the global media team, as we’ve seen a significant appetite from clients to return to the core of media—great insight, clear strategy and brilliant, hard-working media thinking. We’re looking at the bigger picture, keeping out of the weeds and re-focusing on media itself which is exactly what clients need in a complex landscape.”

Zaleski arrives from sportswear giant Nike having honed her skills as director of consumer knowledge. Minc meanwhile is a Havas veteran, having previously held various roles within the group over a seven year period, culminating in the position of VP group director overseeing Havas Sports & Entertainment, before departing in 2016 for integrated marketing agency Sopexa.

The flurry of appointment activity follows the elevation of Chris Hirst to the post of global creative network CEO.

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