Carling’s 'Made Local' gets a second wind with LGBTQ+ inclusive football team

Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC.

As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects.

Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.

Miranda Osborne, brand director at Carling, commented: “We’re really pleased to be able to support Black Country Fusion FC. Their inspiring story is truly what Made Local is all about, which is why we were so keen to make them some of the stars of our new advertising campaign. We hope the club continues to have a successful season on and off the pitch.”

Created by Havas London the campaign will air this week across TV, VOD and social.

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