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S4 Capital puts down roots in India with office openings and Poran Malani hire


By John McCarthy, Opinion Editor

February 22, 2019 | 3 min read

Sir Martin Sorrell's budding marketing business S4 Capital is to open offices in Mumbai and Bangalore with the hiring of industry veteran Poran Malani as director of its new Indian operation.

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S4 Capital puts down roots in India with office openings and Poran Malani hire

Poran, whose career has comprised stints at Ogilvy, McCann, and Coca-Cola, has been enlisted to offer MediaMonks’ digital and content offerings to the Indian market.

The group, comprised of MediaMonks and MightyHive, is looking to carve out a "faster, better, cheaper, unitary model for new era/new age advertising and marketing", a tonic for the issues that took root at WPP when Sorrell commanded there.

Sorrell said: “As you can imagine, we are delighted to announce our entry into the vibrant Indian market. India is a country that we admire and respect. We expect great things from Poran in a short amount of time. No pressure. We believe that the shift to digital presents both MediaMonks and MightyHive with significant opportunities in a market that will become even more important as India becomes the most populous country on earth.”

Victor Knaap, chief executive of MediaMonks and executive director of S4Capital, added: “India has a rich culture of visual storytelling and besides that, houses an enormous pool of tech talent. What MediaMonks can bring to the market is merging those disciplines — film and tech — by inviting directors and developers to come together and produce world-class digital storytelling. With years of experience, Poran is perfectly equipped to bolster our presence in this incredibly vibrant market and create a hub to serve local and international clients.”

Malani said India is "the perfect place for integrating [creativity and tech] into a new service model".

With the planned offices in the Indian market, MediaMonks and MightyHive expand their network to span 18 offices in 15 countries.

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