The Drum Arms in Austin: What's on tap?

The Drum Arms is heading to Austin!

As the tech, music, creative and film industry heads to Austin, Texas to attend SXSW, it’s without question that The Drum and its pop-up pub The Drum Arms will be there.

With a programme spread out over three days, we will explore a range of topics together with our partners, such as creativity, entertainment, AI, martech and more.

We’ll be there in full force, with Editor Stephen Lepitak, group commercial director Fergus Gregory and associate editor, Sonoo Singh, among others. So don’t delay, register your interest now and get ready for some serious learning and some serious fun.

Saturday, March 9, 2019

Gaming on the go

Mobile games: The perfect platform for brands

Time: 3pm-4pm, happy hour to follow

Where: The Drum Arms @ Drinks Lounge, 2001 E Cesar Chavez St, Austin, TX 78702, United States

Hosted by The Drum’s associate editor Sonoo Singh, the session will compare the success of small screens over large screens, discussing how marketers can make the most of this space. Looking specifically at the audiences attracted to mobile gaming, the event will consider the reasons that cross-platform games are so popular and the role that new technology plays in the way users interact with the game. The panel will also question what gamers today look like and think about why mobile games succeed at appealing to a wider and more diverse audience.

Sign up for this event here.

The Drum Arms Opening Party

Time: 6pm

Where: The Drum Arms @ Drinks Lounge, 2001 E Cesar Chavez St, Austin, TX 78702, United States

Come and meet The Drum team over some pints and tacos! We are a friendly bunch, promise.

Sign up for this event here.

Sunday, March 10, 2019

The age of AI-powered search

Time: 10.30am-11.30am

Where: The Drum Arms @ Drinks Lounge, 2001 E Cesar Chavez St, Austin, TX 78702, United States

The Drum, in partnership with Bing, will discuss innovation in search and why AI-powered search matters. Held at the legendary The Drum Arms, the session will assess the importance of data across various media channels, as well as the value of inventory and audience fragmentation. It will also explore how AI has the potential to help marketers target specific audiences in the consumer purchase process and optimize their buying decisions.

Sign up for this event here.

The Drum’s Drams

Time: 1pm-2pm

Where: The Drum Arms @ Drinks Lounge, 2001 E Cesar Chavez St, Austin, TX 78702, United States

Come along to The Drum’s Drams for some storytelling and whisky. Not only will we be dabbling in the Angel’s Share, but we will be reminiscing over times when really brilliant ideas have formed while sipping a peaty, smoky malt. How does the taste inspire that new idea?

To become a sponsor of this event, contact Fergus Gregory at Fergus.Gregory@thedrum.com

Sign up for this event here.

I Was There

Time: 3pm-4pm

Where: The Drum Arms @ Drinks Lounge, 2001 E Cesar Chavez St, Austin, TX 78702, United States

What lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word ‘no’ throughout the creative process? The Drum, in partnership with Adobe Stock, will host a panel session where creative stalwarts will reveal the stories you have never heard before about what goes into the making of iconic ad campaigns.

Sign up for this event here.

2019 Valiente Awards

Time: 5.30pm-6.30pm

Where: The Drum Arms @ Drinks Lounge, 2001 E Cesar Chavez St, Austin, TX 78702, United States

The 2019 Valiente Awards, presented by Springbox and hosted at our very own Drum Arms, will recognize marketers who have disrupted the status quo and who embrace the role of the modern marketer. Nominations from our advisory panel showcase marketing change agents who have shown courage, ingenuity and spirit in delivering remarkable results for their organizations.

Sign up for this event here.

Monday, March 11, 2019

Building a modern brand

Time: 3pm-4pm

Where: The Drum Arms @ Drinks Lounge, 2001 E Cesar Chavez St, Austin, TX 78702, United States

What does it take to build a modern brand in today's world? How do brands navigate our uncertain economy and flighty consumer brains? Join The Drum and some key speakers who are charging forth building brands that really make a difference.

Sign up for this event here.

To become a sponsor of this event, contact Fergus Gregory at Fergus.Gregory@thedrum.com.

Happy 25th Birthday you ole digtial ads!

Time: 6pm til late

Where: The Drum Arms @ Drinks Lounge, 2001 E Cesar Chavez St, Austin, TX 78702, United States

It was 25 years ago that the digital ad was born. What better way to celebrate than to throw a birthday party!? Come along for some cakes, entertainment and some bubbles as an ode to the ads that have transformed our industry.

Sign up for this event here.

To become a sponsor of this event, contact Fergus Gregory at Fergus.Gregory@thedrum.com.

We look forward to seeing you there!

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