Dagger has announced the hiring of Al Patton as chief creative officer, the first post of its kind since the 2013 inception of the Atlanta-based content agency. Patton joins Dagger from 22squared, where he served as executive creative director of the Atlanta office.
Prior to that, he spent the better part of a decade at R/GA in New York, climbing the ranks to vice president, group executive creative director, while overseeing Nike and Samsung. In addition to R/GA, Patton has held creative roles at DDB, FCBi, DigitasLBi and Deutsch.
“It didn’t take long for Dagger and Al to agree on what’s possible in Atlanta: a world-class agency driven by the recent influx of talent and brands,” said Dagger chief executive officer, Mike Popowski (who recently helped The Drum judge Super Bowl ads). “Al’s track record of leading teams to great work speaks for itself and he’ll be a pivotal contributor to the Dagger culture. We’re ecstatic to have him lead the charge in pushing our work to all new levels.”
Patton’s portfolio of client work includes Amex, Kraft, Nike, Samsung, Dunkin, Home Depot and SweetWater Brewery, and his work has been recognized by Cannes, the Clios, D&AD, the Webby Awards and the Effies.
“The way that brands connect with consumers is evolving at a faster pace than ever, so clients are looking for agencies who know how to stay two steps ahead of that evolution,” said Patton. “What's so exciting about Dagger is that their brand-as-media-company mindset is really unlike anything else out there, and their philosophy is built entirely on the new realities of consumer-brand engagement. I'm extremely excited to join the talented team at Atlanta's fastest growing agency and offer something different to clients looking to embrace these new realities.”