Advertising

Publicis Groupe takes full control of Blue 449 in £25m sale

By John Glenday | Reporter

Publicis

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Publicis Groupe article

February 1, 2019 | 3 min read

Publicis Groupe has completed its acquisition of Blue 449 from M&C Saatchi after buying an outstanding 24.9% stake in the business for £25m.

Formerly known as Walker Media, the agency was forged as a joint venture between Christine Walker, Phil Georgiadis and M&C Saatchi in 1998.

It continued to operate independently until 2013 when Publicis acquired a majority 75.1% stake in the firm, and rebranded it Blue 449 in 2015.

Blue

Publicis Groupe wrests full control of Blue 449

The deal now brings the global media brand fully under the wing of the French advertising group, along with a roster of clients including the likes of Asda, Dixons Carphone, Weight Watchers, Kayak and Ralph Lauren.

M&C Saatchi chief executive David Kershaw said: "M&C Saatchi has evolved considerably over the past 20 years and we believe now is the right time to realise the value of our minority stake, to support our entrepreneurial strategy of starting new businesses and building the stars of tomorrow."

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