UK cinema-goers are to be presented with a scary movie of a different kind with the release of a public information film highlighting the role played by the police and security services in disrupting terrorist activity.
The hard-hitting campaign has been crafted by Digital Cinema Media in collaboration with Wavemaker’s creative department, WM Content, as a big screen adaptation of last year’s ‘Communities Defeat Terrorism’ campaign.
Featuring new narratives, the 60-second film depicts failed real-life plots in the form of dramatic recreations of terror-related activity, behaviours and attack planning in an effort to inform the public of the type of activity they should be alert to in order that they may relay any sightings to the relevant authorities.
UK Counter Terrorism Policing, assistant commissioner Neil Basu commented: “This new film has been made to try and help people understand recent terrorist attack-planning methods, but also to demonstrate that each report from the public can be one vital piece of a much larger picture.
“The important thing for people to remember is that no report is a waste of our time, trust your instincts and tell us if something doesn’t feel right.”
The campaign will run across 120 cinemas nationwide over the next eight weeks and will include 46 localised messages.
Government moves to combat the terror threat include moves to pressure brands into boycotting tech giants which host terror content.