M&C Saatchi Sport and Entertainment has promoted Steve Martin, UK chief executive, to the global role. The announcement comes as part of a wider leadership restructure designed to cultivate the agency's global growth prospects.
Martin will take control of the agency's six offices, New York, Los Angeles, Berlin, Sydney, Johannesburg & London, with an eye to opening new premises.
Jamie Wynne-Morgan, who joined in 2004 to launch the UK agency, now takes control of the vacated UK chief exec position, from managing director. Jodie Fullagar and Richard Barker fill that space as joint managing directors.
Martin said: “The agency had a very successful year in 2018 across all of the key markets, with some significant new business wins on top of organic growth of the current client portfolio.
"While we want to continue to look to expand the Sport and Entertainment group of agencies globally, it is really important that we focus on keeping this momentum going in our six existing agencies and invest in key talent to help achieve our growth targets.
"Our London offer is vital to the success of the overall group and I am delighted to be able to create such a strong leadership and management team to drive the UK market opportunity.”
The agency works with clients including Coca-Cola, NatWest, Heineken, Ballantine’s and Reebok.