Sky Germany and agency Serviceplan Campaign X have served up clever ads that outline the pain in missing the start of a movie.
The bold work highlights the benefit of Sky Q's restart function and looks to drive TV viewers from linear habits to its VoD service. The creative trims the titles of movies including Kill Bill, Goldfinger, Trainspotting and Braveheart to make its point about how missing the start, ruins the experience.
The ads ran in print, OOH and on social media. The Munich-based agency was founded in 1970 and boasts 38 offices across the globe.
For for the 'Miss the Start. Miss the Story.'campaign in The Drum's Creative Works below.