33Seconds agency appoints Unilad's Stuart Larkin as creative lead

33Second appoints Unilad's Stuart Larkin as creative lead.

PR and social media marketing agency, 33Seconds has bolstered its creative output by securing Unilad figure Stuart Larkin as creative lead.

Months after the social publisher was acquired by rival LadBible, Larkin has moved into the agency world having previously worked with brands to deliver viral campaigns for the likes of Fosters, Activision and 20th Century Fox for four years at Unilad. It also adds Rosy Leader as senior account director from Vaynermedia, formally at WeAreSocial.

In 2018, the agency retained Sky's social partnership. Larkin will report into creative director, Seb Underhill. Leader is to lead the Sky Entertainment team, reporting into the associate director, Elisah van Vriesland.

Larkin previously co-founded Wundergroundmusic.com, a music satire website. Leader has led campaigns for Disney, Heinz, Nestle, Heineken and Shell.

Dominic Cook, co-chief executive and co-founder of 33Seconds, said: “2018 was another incredible year for us, which is a testament to the talented team we’re building here at 33Seconds.

"Stuart’s appointment reflects the ever-increasing importance of creating stand-out, thumb-stopping content for our clients, as central to big campaigns as to driving daily conversation. Both Stuart and Rosy bring a wealth of experience, having worked with some of the world’s top brands, and we can’t wait to blow 2019’s ambitions out the water.”

The agency was founded in 2011 by former MySpace directors, Alice Regester, Dominic Cook and Sebastian Underhill. It boasts Sky, PSA, Babylon Health, Blade and London College of Communication as clients.

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