Natural Light to give away $10m over 10 years to help pay college loans as part of Super Bowl push

As beer brand Natural Light showed last year, college loans get you in the door, but college debt can ruin the party. So, ‘Natty Light’ is not only bringing back its College Debt Relief Program in 2019, but has also pledged to give away $10,000,000 over the next 10 years to help pay down student loans. It will use its Super Bowl time to promote that fact.

“Last year, the College Debt Relief Program had a major impact on the Natty community, both financially and emotionally. But, student debt in America continues to rise, so we’re coming back with an even stronger commitment that will make an impact well beyond 2019,” said Daniel Blake, senior director of value brands, Anheuser-Busch. “We’re making a pledge to give back $10,000,000 over the next decade to help out even more deserving individuals and shine a brighter light on the issue of college debt.”

Natty Light beer gave a collective $1,000,000 last year to fans across the country to help offset the crippling $1.5tn in collective student loan debt across America.

In 2019 alone, Natty is back with $1,000,000 in the pot to help more than 70 individuals pay down their student loans. A chance at a slice of that million is as simple as posting a video to social media with the person's inspiration for going to college. The contest runs all the way to this year’s college graduation season (18 May).

Natty Light isn’t stopping at a million, however. The company will also be airing a local Super Bowl ad in five of the top 10 cities hit hardest by student loan debt. The spot contains testimonials and video submissions from the contest’s 2018 winners.

In addition, the brand is also teaming up with Cash App to pay out a collective $53,001 during Super Bowl 53 to 151 lucky fans who share how they’re celebrating the big game this year. Each fan will get $351 (the average monthly student loan payment according to Student Loan Hero) to make sure their monthly loan payment doesn’t stop them from having the gameday celebration they deserve.

See the Super Bowl spot by clicking on the Creative Works box below.

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