Britannia Hotels appoints Click Consult for paid search

Bosworth Hall Hotel & Spa in Market Bosworth.

Hotel chain Britannia Hotels has chosen Cheshire-based digital and search marketing agency Click Consult to deliver its paid search strategies.

Britannia Hotels has 60 sites across the UK and provide good value for money for companies and individuals looking to save a buck when planning a trip away.

“After a rigorous selection process, Click Consult came out on top as the search agency with the strongest record, smartest people and unrivaled professionalism,” said Britannia’s marketing manager, Conor Georgiou. “We are excited to start working with Click Consult and look forward to the specialist search knowledge they will bring to our paid search strategy.”

Each of Britannia’s hotels is characterised by its unique interiors and facilities on offer, such as restaurants, pools, nightclubs and even beach views. Many of them cater to families and professionals, providing venues for conferences or weddings.

Click Consult’s chief executive Matt Bullas said: “Click has a proven ability to deliver clear, demonstrable results across a spectrum of search marketing services and we were among the first in the UK to offer a dedicated PPC service.”

The partnership comes off the back of an exciting year for Click Consult, which saw the agency take home Search Agency of the Year at the Northern Digital Awards in the Best Retail category for its work with Julian Charles, Digital Agency of the Year at the Digital Entrepreneur Awards and Most Effective Agency at the Performance Marketing Awards.

Click’s current client portfolio includes Kwik Fit, Chill Insurance and Liverpool ONE.

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