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How to cultivate agency success?

Cultivating agency success: balancing purpose, creativity and profitability

A creative idea alone isn’t enough to warrant a campaign’s success; it also needs strategy, business acumen and purpose to get it off the ground. Just take a look around the blood-bath that is happening in adland. From Sir Martin Sorrell’s sudden exit from WPP to a spate of agency restructures to layoffs, the uncertainty around the industry might look somewhat overwhelming. To take a respite from these uncertain times, The Drum and Workbook have joined forces to talk agency success.

Damien Nowell, creative director at Radley Yeldar and René Praestholm, VP global agency solutions of Deltek Workbook, will discuss the different processes behind the launch of creative campaigns.

The ethos to agency success is defining purpose, inspiring creativity and ensuring profitability. In particular, Nowell cites great creativity as “a whopping big idea informed by a strong insight.”

Nowell will discuss the thinking behind great creative and how purpose and profitability contribute to the big idea. Praestholm will be looking at the necessity of having transparency across agency projects, to ensure the delivery of excellent campaigns.

The webinar will be focusing on implementing a well-rounded strategy to further an agency’s success as well as look at ways in which their own companies have used technology to enhance their offering.

The session will take place on 21 November at 11am GMT, sign up to find out more about agency success strategies here.

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