Cult expands NYC offering with launch of studio and new appointment

Ruben Musca, Karl Velasco, Bridey Lipscombe and Matt Watsom of Cult NYC

Creative agency Cult has announced the opening of a newly-located Brooklyn office and on-site content studio, along with the appointment of Ruben Musca as head of production.

Chief strategy officer and co-founder Bridey Lipscombe heads up the new office, which will work as a strategic partner to its US-based clients and as an extension of Cult’s London office.

Musca is charged with overseeing all US productions both on-site in the purpose-built studio and on location. Previously at Silverback Strategies where he was director of video, Musca will report directly into Cult’s chief operations officer, Caroline Westgate, as the agency aims to further establish the New York based creative team.

Lipscombe said: “Since our launch in London in 2012, our consistent ambition has been for Cult to be a strategic partner to the world’s most progressive brands. With an increasingly global client base, the pursuit of this ambition has led us to expand into one of the world’s most exciting markets - NYC.

"The opening of Cult NYC has been an important step in our expansion. Ruben joining us, to lead our on-the-ground production team is a great achievement for Cult; we’re on the lookout for talent and experience that will help brands succeed in the USA.”

Musca added: “It’s exciting and energising being able to work alongside some of the best creative minds in the industry. New York offers a wealth of creative opportunity and dynamic clients that we’re excited to partner with. At Cult we’ve always turned incredible ideas and creative vision into reality, and as head of production, I’m looking forward to continuing this tradition of creating amazing, immersive content and experiences for both clients and consumers, and bringing it to New York.

Cult NYC works with a range of clients including Coty’s Sally Hansen and new clients Amazon Fashion, Nike and PepsiCo.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.