Bouygues Telecom unveils Christmas advert featuring an emotional father-son story
Bouygues Telecom highlights the relationship of the father and his son in its Christmas advert.
The spot conceptualised by BETC Paris and directed by Martin Werner (Henry) is set to the song Come and get your Love by Redbone.
It illustrates the father dancing to his little son and how as the years go by and the kid goes from being a little boy marveling at his dancing father, to an awkward teenager and to finally becoming a dad himself and dancing to his own son.
With the spot, Bouygues aims to highlight how that the smartphone isn't just a piece of technology but rather a tool which captures stories and connects generations.