NBC Universal is swinging an axe through its advertising division with the loss of around 50 people, thinning out a department responsible for client partnerships, marketing and sales in favour of advanced advertising and automation.
Headed by Linda Yaccarino the division was already targeted for a major reorganisation in which Lauren Molen and Mark Marshall were jointly promoted to the newly created position of president of advertising and partnerships.
Duties include oversight of day-to-day sales which will free up Yaccarino to devote greater energy towards overall strategy and technology development.
Explaining the rationale behind the headcount move a spokesperson said: “From time to time, we look across the business to ensure we’re best positioned to stay competitive in this rapidly changing marketplace. As a result, there will be some staffing changes within our advertising division.
“NBC Universal is going through an effort to right-size its business and allocate resources to future growth areas such as new developments in advanced advertising, automation and technology systems.”
This wave of departures follows the loss of Mike Rosen, head of NBCU’s advanced advertising and Scott Schiller, executive VP and general manager of marketing.
NBC Universal has taken a lead role in improving transparency and measurement.