Viral publisher Jungle Creations has brought aboard its first-ever chief marketing officer (CMO) in The Guardian’s Charlotte Emmerson. With this hire and the addition of senior support team, she is tasked with driving awareness of Jungle’s consumer-facing titles.
Jungle's brands include VT (general viral content), Twisted (food and drink), Four Nine (female facing), Kidspiration (parenting), LVL Fitness, World Unknown (travel and adventure) and Four Nine Hacks (DIY). Together, these boast more than 85 million followers, making it the fifth largest Facebook publisher. Additionally, through its in-house creative agency, it claims to have generated 1.3bn page views for clients including Heinz, McDonald’s and Virgin.
Taking the company forward, The Guardian’s director of transformational marketing Emmerson has joined alongside Brave Bison’s Jonathan Kitchen as commercial director and Time Out’s James Evans who is chief finance officer.
Jamie Bolding, founder and chief executive of Jungle Creations, said: “We’re excited to welcome a number of significant hires as we look to aggressively grow Jungle’s footprint worldwide. In particular, with Charlotte joining from a legacy media brand, her appointment is tangible proof of the confidence in new media generally and in us more specifically. They will be an asset to our 150-strong team, and their combined expertise will be instrumental in contributing to significant growth over the coming years.”
Emmerson added: “Jungle Creations is a true media powerhouse and I’m looking forward to bringing together the different aspects of the business to drive greater affinity and awareness of its unique offering in the industry and among consumers.”
This maturation of the company structure comes after it won its Cannes Lions award earlier with the 'Little Casanova' campaign with Yoti.
Bolding earlier this month talked The Drum through its “experiments” with eccentric e-commerce and events as it looks to expands its income beyond ad revenue on its site and third-party platforms.