After a competitive six-way pitch, the company appointed the agency as its lead global strategic and creative agency, to spearhead global campaigns.
Aviva Investors worked with The Drum's Consulting team on the pitch process.
McCann Enterprise, McCann Worldwide's agency group dedicated to corporate business-to-business (B2B) communications, will focus on the strategic positioning of the brand.
Work will begin in the fourth quarter of 2018 and will be run out of McCann Enterprise's London office.
Throughout 2019, positioning and campaign work will be developed across a range of Aviva's Investors' propositions.
“Throughout the pitch process, McCann Enterprise demonstrated the strength and depth of its capabilities right across the spectrum – from strategic thinking through to creative execution,” said Isla Mackenzie, global head of marketing of Aviva Investors.
"That, combined with its global footprint and expertise across a variety of disciplines, made McCann Enterprise our partner of choice.”
Stephen Meade, chief executive officer of McCann Enterprise, said: “We are thrilled to be partnering with Aviva Investors, a brand whose heritage, ambition and scale provide enormous potential, and we have every expectation of developing the category-leading creative work their brand needs to unlock that potential."
“We are particularly excited by Aviva Investors’ Responsible Investment credentials, making them a hugely relevant brand in a changing landscape.”