SkiStar promotes Scandinavia’s largest ski resorts in debut UK advertising campaign
SkiStar, owner and operator of Scandinavia’s five largest ski resorts, has partnered with MPA Creative and Omnicom’s PHD Manchester to launch it's first national advertising campaign.
Introducing families and winter sports enthusiasts to the brand’s full-scale ski resorts in Scandinavia, the ‘Discover SkiStar’ campaign uses digital out-of-home to showcase unique skiing experiences and the extensive range of amenities available at featured SkiStar locations.
Mathias Lindström, sales and marketing director at SkiStar, said: “We are on a positive trajectory in terms of sales and exposure in the UK. We want to keep up the momentum and really push the message that we have a superb selection of resorts, great snow conditions and a simple ‘one stop’ booking system for all requirements through SkiStar.com. We look forward to welcoming more UK skiers to our resorts and working with our marketing and communications agency, MPA Creative and PHD Manchester, we hope to have a strong foundation for the campaign.”
Mark Worth, performance media director at PHD Manchester, said: “We’re pleased to have the opportunity to help SkiStar connect with winter sports enthusiasts and reach UK customers during those moments of escapism when they’re most likely to be thinking about travel plans.”
SkiStar resorts include Sälen, Åre and Vemdalen in Sweden, as well as Trysil and Hemsedal in Norway, and St. Johann in Austrian Tyrol. The campaign will seek to target commuters and those travelling through major UK rail networks across London and the Southeast.
Content created with:
PHD UK
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named as...
Find out more