By The Drum | Editorial

October 12, 2018 | 1 min read have dumped James Corden. But his car has managed to make it into the new campaign, this time driven by rugged Irish actor Timothy Murphy.

It looks good, it sounds good. In a world of hard sell, of fake news, of experts who are imposters, the ad says we all need clarity.

But are they the people to give us this independence of mind? Are they genuinely on the side of their customers?

Former creative directors Steve Henry and Patrick Collister would like to prove they really are consumer champions.

Crouching Tigers is a new YouTube series arguing for maverick thinking in marketing. You can find previous episodes here.

Advertising Patrick Collister Steve Henry

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