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UK media consultancy ID Comms launches stateside

Tom Denford to launch ID Comms in the US

ID Comms, a UK-based media and advertising consultancy, is set to open a dedicated New York City office serving US-based chief marketing officers, media directors and procurement executives.

The outpost will be led by co-founder Tom Denford, who will assume the position of North America chief executive.

His relocation comes off the back of ID Comms’ handling of a number of global and North American media reviews. The company has advised for LVMH, Mars, HSBC, Puma and GSK in 2018 alone, leading to a combined media investment of more than $1bn in the US.

Denford is currently recruiting media experts to work in the New York office offering advertisers media auditing, capability assessments, agency pitches, agency relationship management and agency performance evaluations.

“The US is the world’s most important media market and I am excited by the interest shown in ID Comms and the demand from major advertisers for our specialist consulting services,” he said. “A lot of progress has been made to upgrade media thinking in US, notably by the ANA, and we look forward to working with US marketing leaders to ensure they gain competitive advantage from media.”

Denford’s co-founder, David Indo, will remain in London, UK and take on the role of group chief executive.

Indo, Nike’s former media director, added: “The North American market provides us with an incredible opportunity not only to grow our business geographically by establishing an operation in New York, but also to innovate and evolve our offering in line with the demands and challenges of some of the most ambitious advertisers in the world.”

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