Taco Bell takes a global approach to National Taco Day with festivities in over 20 countries

Taco Bell may be known for its Americanized versions of tacos and other Mexican-inspired dishes, but it knows that the taco – in its many forms – is loved around the globe. That’s why the fast food chain is gearing up for National Taco Day (October 4) by going international and helping over 20 countries celebrate the day.

To kick-off celebrations for the holiday, Taco Bell is sharing iconic tacos from around the world, whether it’s a Potaco (India), Tico Taco (Costa Rica) or Bulgogi Taco (Korea), giving fans internationally a reason to celebrate the day.

“Holidays certainly differ across the globe, but we know that a celebration of taco love is nearly universal,” said Marisa Thalberg, global chief brand officer at Taco Bell Corp. “National Taco Day has become a beloved tradition in the United States, and it is our honor to help translate that tradition to our friends around the world.”

The brand is wishing fans across the world “seasoned beefings” beginning today (September 20), with a handful of holiday celebrations to enjoy during National Taco Day season, with creative by Deutsch. On October 4, US fans can look forward to the return of the $5 National Taco Day Gift Set, with festivities to follow internationally in more than 20 countries, with revelry ranging from free exclusive merchandise with any taco purchase in Australia to free tacos with any order in Sri Lanka.

Since 2017, Taco Bell has entered into new markets such as Australia, China, the Netherlands, Finland, Peru, Romania and Sri Lanka, all of which have fans who have shown unwavering support for the brand and the tacos it serves worldwide.

“If our rapid expansion into nearly 30 countries is any indication, our fans’ unwavering excitement for tacos is limitless,” said Liz Williams, president, Taco Bell International. “It only makes sense for us to celebrate with them as we kick off the National Taco Day season.”

Traditions in the US will expand with celebrations centered around not only food but also holiday stories like ‘Glen and the Magic Taco' (see video at the top of the story), which tells the tale of National Taco Day’s origin, according to Taco Bell. The beloved holiday special, inspired by Taco Bell’s founder Glen Bell and starring ‘El Cruncho,’ will air leading up to October 4, just like the classic holiday animated specials that define holiday tradition.

There will also be festive attire – an exclusive National Taco Day t-shirt on the Taco Bell Taco Shop on October 4.

The chain urges fans to follow #NationalTacoDay for upcoming festivities happening across the globe and tips for how to celebrate leading up to the big day.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.