In the first episode of ‘Everything You Need to Know About Programmatic 2.0’, director of business development at The Trade Desk, Hilary Umeh explains how you can use data and technology to deliver personalised ads in real time to consumers across multiple devices.
According to Gartner, B2B sellers that incorporate personalization into digital commerce will realize revenue increases up to 15%.
“Cross channel technology allows the ability to track across smart phone, tablets desktops etc to the same individual,” says Umeh.
“It lets advertisers know that the person on their laptop is the same person on their mobile phone.”
Cross channel technology allows advertisers to have a better understanding of how users engage with their content. Umeh explains: “Marketers can use this to their advantage by segmenting their audiences to deliver more personalised messages. By using cross device technologies and a well thought out strategy, advertisers can create a more personalised experience for their consumers.”
Tune in for episode two: increasing user engagement with multi-channel technologies soon.