UK Top Shazamed ads: Boots 'faceless' ad campaign jumps into tenth place


By Dani Gibson | Senior Writer


shazam chart article

September 5, 2018 | 1 min read

Jumping into the chart this week is Boots latest ad campaign designed to promote how beauty makes people feel and not how they look.

Created by Ogilvy UK, the short clip, set to the beat of Dance, Shake, Move by Mason, features a dance sequence with anonymous women interjected by shots of the various brands associated with Boots. Finishing off the ad, the cast are revealed, with some familiar faces like influencer Em Ford and male vogue dancer Busola Peters.

The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.

Making a move this week is Heineken Maltsmiths from second place to fifth and NHS England from ninth to sixth.

Shazam Chart

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up


Industry insights

View all
Add your own content +