UK Top Shazamed ads: Boots 'faceless' ad campaign jumps into tenth place

UK Top Shazamed ads: Boots 'faceless' ad campaign jumps into tenth place

Jumping into the chart this week is Boots latest ad campaign designed to promote how beauty makes people feel and not how they look.

Created by Ogilvy UK, the short clip, set to the beat of Dance, Shake, Move by Mason, features a dance sequence with anonymous women interjected by shots of the various brands associated with Boots. Finishing off the ad, the cast are revealed, with some familiar faces like influencer Em Ford and male vogue dancer Busola Peters.

The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.

Making a move this week is Heineken Maltsmiths from second place to fifth and NHS England from ninth to sixth.

Shazam Chart

1
Thunderclouds
Artist: Sia, Lsd, Diplo & Labrinth
Brand: Samsung
Campaign: Galaxy Note 9
Agency: Innocean
2
Blue Monday
Artist: New Order
Brand: BT Plus
Campaign: Song
Agency: Bbdo
3
Leave A Light On
Artist: Tom Walker
Brand: Sony Bravia
Campaign: Window Into Daylight
Agency: Ddb Berlin
4
The Hills
Artist: The Weeknd
Brand: YSL Black Opium
Campaign: Do You Feel The Call?
Agency: Betc
5
You Make My Dreams
Artist: Daryl Hall & John Oates
Brand: Heineken Maltsmiths
Campaign: When You Love What You Do
Agency: Starcom
6
To Build A Home
Artist: The Cinematic Orchestra Feat. Patrick Watson
Brand: NHS England
Campaign: We Are The Nhs
Agency: Mullenlowe
7
Lucky Lucky Lucky Me
Artist: Evelyn Knight
Brand: Hyundai Tucson
Campaign: Lucky Guy
Agency: Starcom
8
In My Blood
Artist: Shawn Mendes
Brand: O2 Priority
Campaign: Shawn Mendes
Agency: Vccp
9
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: Best Ever Burger
Agency: Grey London
10
Dance, Shake, Move
Artist: Mason
Brand: Boots
Campaign: It's Not Just How It Makes You Look
Agency: Ogilvy Uk

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