Footasylum launches YouTube series created by Chief

Directed by Ben Tonge, the videos see celebrities competing in a Japanese-style game show with challenges such as ‘Goggle Boxing’ and ‘Name that Tuna.’

Howard Tattersall, Footasylum senior marketing manager, said: “We made the decision to outsource the production of the Footasylum UNLCKD challenge series to an external production team - after meeting with Chief it was obvious they were up for the challenge, and we were confident that they would be able to deliver the project within the tight time frame and to the high standard expected. Throughout the project Chief kept a strong handle on the production while working very closely with our in-house creative team. We are extremely happy with the outcome; the end product has been received very well both internally and externally.”

Karen James, sales & marketing director at Chief, added: ”It’s been a truly collaborative process from devising the challenges to spending time in the edit suite. It’s great to work with a client who is so trend aware and prepared to push boundaries creatively. I’ve also got to say it’s been brilliant fun.”

Aimed at their gen Z and millennial fashion-conscious consumers, the episodes are being released every Sunday on the Footasylum YouTube channel and can be viewed here.