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Advertising PR Stunts Game of Thrones

Game of Thrones’ The Mountain channels his inner Colonel Sanders in KFC record stunt


By John McCarthy | Opinion editor

August 22, 2018 | 4 min read

KFC has been known to rotate the actors playing its mascot and founder Colonel Sanders but the latest addition to its roster may be the biggest and toughest one yet.

The Mountain stands in as Col Sanders' double

Giant Game of Thrones actor Hafþór Júlíus Björnsson regularly plays The Mountain Gregor Clegane on the show, but has traded in his golden armour for Col Sander’s iconic white suit.

Not content just to promote the Double Crispy Colonel Sandwich, the Icelandic actor also set a ‘world record’ for pulling the most Double Crispy Colonel Sandwiches across a room. Of course, he is probably the only person to ever try hauling such a large volume (700 pounds) of KFC goods

Earlier this week the brand teased the stunt on social media.

It later lifted the lid on the World Record winning attempt.

"I'm not afraid of a challenge, so I couldn't say no when KFC asked me if I wanted to attempt to pull a massive amount of Double Crispy Colonel sandwiches instead of a semi-truck like I normally do," said Björnsson. "This feat isn't for the weak and neither is this sandwich."

Andrea Zahumensky, chief marketing officer of KFC US, added: “We launched the Crispy Colonel Sandwich a few months ago and we believe it is the best chicken sandwich in the market.

"Burger places have been selling double burgers for years, but nobody has really had a chicken sandwich like this — worthy of doubling up on — so we decided to change the extra crispy fried chicken game by creating the Double Crispy Colonel. You're going to need both hands for this one."

As a regular World’s Strongest Man contender and champion, Björnsson also contributes his power and charisma to other ad campaigns, notably SodaStream where he has made several appearances.

The record-breaking chicken sarnie is currently only available in the US. KFC has 21,000 KFC outlets in almost 130 countries.

Vote for the work below in The Drum's Creative Works.

KFC: The Double Colonel World-Record Sandwich Pull


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Advertising PR Stunts Game of Thrones

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