Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

New York Media explores potential sale options for NY magazine, The Cut & Vulture

New York Media explores potential sale options for NY magazine

New York Media has become the latest traditional publisher to add its weight to an increasingly rapid shake-up of the publishing sector, by announcing that it was exploring options for a potential sale.

Investment bank LionTree has been appointed to oversee the process which would offload assets such as New York magazine and websites such as The Cut and Vulture" an acknowledgement that the old ways of doing business on the back of high print revenues are disappearing – despite its combined print distribution holding up at a respectable 408,000 copies.

Founded by Clay Felker in 1968 New York magazine grew into a cultural icon for the city and beyond before being acquired by the late financier Bruce Wasserstein in 2004 from Primedia. It has since found itself increasingly at odds with a world that prioritises digital for its social content.

Mindful of these shifts the current owners, the Wassertein family trust has invested heavily in a slew of spin-off websites focussed on fashion, culture, television and food, earning 35 million online readers in June alone, a 100% increase on the year before.

Recent acquisitions such as the comedy site Splitsider, now part of its cultural destination called Vulture, have added to these numbers.

Fellow publisher Conde Nast recently sold three of its own titles – Brides, Golf Digest and W.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis