Former Sony Pictures exec Andy Kaplan joins QYOU India to lead global aspirations
Former Sony executive Andy Kaplan has joined the board of directors as chairman of QYOU Media, the localized content arm of digital-first media channel.
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Kaplan, who left Sony earlier this year, will take up the chairman role of the newly formed subsidiary of QYOU Media where he will be tasked with using his experience in television networks to develop QYOU India into a content destination for audiences.
He will also be handed the task of taking on an observer position on the parent company’s board to develop its brand globally.
"Digital-first video content and mobile video consumption are shaking up the entire TV ecosystem due to huge demand from millennial and generation Z audiences. India boasts a highly developed TV market and upwardly mobile audience, with viewers showing a huge appetite for new and exciting types of content. In just a few short years, QYOU Media has made inroads into the Indian market to become a go-to destination for digital-first content for TV audiences, forging relationships with some of the major TV providers. I am delighted to have the opportunity to support QYOU India to continue this success and replicate it in other fast-growth markets," said Kaplan.
Kaplan left his role at Sony Pictures after 16 years, having led its television networks, which included Sony Pictures Networks India.