Creative The Invictus Games

Invictus Games Sydney celebrates the “unconquerable spirit” of defence personnel

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By Danielle Long, Acting APAC Editor

July 23, 2018 | 2 min read

The Invictus Games Sydney 2018 has brought William Ernest Henley’s immortal ‘Invictus’ poem to life in a film to promote its upcoming event.

Invictus Games Sydney

Invictus Games Sydney marks 100 days until event with film

The film, which marks 100 days until the start of the international sporting event, aims to celebrate the “unconquerable spirit” of the wounded, injured and ill former and current service men and women who compete in the Invictus Games.

The competition in Sydney will see 500 competitors from 18 nations compete in 11 sports including archery, powerlifting, road cycling and wheelchair rugby.

The film, which was created by Edge, in collaboration with 2 Feet Films, features actual competitors, defence personnel and their families reciting lines from the poem. The film also includes an appearance by the Patron of the Invictus Games Foundation, HRH The Duke of Sussex.

The film is supported by behind-the-scenes videos telling the stories of the individuals featured in the film. The videos were produced by Invictus Games Sydney 2018 and Salty Dingo.

The Invictus Games were founded in 2014 by The Duke of Sussex with an aim to positively change the lives of defence personnel.

Tim Hodgson, chief commercial and marketing officer of Invictus Games Sydney 2018 said the films, “shared the emotional and inspiring stories that make the Games so powerful.”

Invictus Games: advert-body-3 by Edge

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